Asics & Rugby/Cricket

Imaginate worked with Asics to develop their multi facetted activation campaign for their Smarter Rugby and Smarter Cricket initiatives.

The campaigns, headed up by Michael Vaughan and Sir Ian McGeechan, included the development of instore POS systems which appeared in sports’ stores nationwide, creative collateral, online and offline advertising, facebook pages, website design and sales collateral.

Campaign included:

- Instore branding and bespoke POS
- Instore advertising
- Online advertising
- Sales collateral
- Facebook page
- Website design
- Exhibition design
- Experiential environments
- YouTube channel