Gerald Laing Exhibition

Imaginate were commissioned to design the exhibition and accompanying collateral for The World Rugby Museum's special exhibition celebrating the life and work of pop-artist and sculptor Gerald Laing (1936 - 2011).

Gerald Laing first made his name in the 1960s among a group of emerging American pop-artists that included Roy Lichtenstein, Andy Warhol, Robert Indiana and Jim Rosenquist. In later years he turned his hand to sculpture and left his imprint all over Twickenham Stadium in the shape of 'The Four Players' and the monumental 'Core Values' line-out sculpture that stands outside the stadium. The exhibition Core Values: The Life and Work of Gerald Laing runs throughout the QBE Internationals and 2014 RBS 6-Nations period.

On public display for the first time, was a selection of Gerlad's conceptual drawings and the actual resin moulds used to cast the five large scale player heads from the Core Values sculpture, which visitors were invited to touch and feel.

The exhibition explored:

- Gerald's work and a series of remarkable life-changing events that shaped his artistic direction
- The production of the Core Values statue from concept to bronze casting and installation by Black Isle Bronze Foundry
- The Rugby Football Union's commitment to the sport's cre values of Teamwork, Discipline, Respect, Sportsmanship and Enjoyment