Imaginate were commissioned by England Hockey to help them achieve their core objectives over a 4 year plan– increase participation within under 18 year olds.

We worked with England Hockey to create an inspirational brand offering that rolled out across multiple avenues. The ‘Hockey Nation’ concept, developed by Imaginate, acted as part of England Hockey’s Olympic activity and moving forward will be a key tool in their marketing – encouraging involvement in the sport at all levels. Part of the key offering was to create a website for juniors called InTheD and a new programme brand called In2Hockey.